When CSR works for you, it brings in profits and much else

Getting into the area of CSR or Corporate Social Responsibility has been a bit of a scare for responsible and respectable people I know in Company environments. They rather have a beer.

That’s not to say that they are selfish beefeaters — some of them don’t even eat that comestible but they do drink something that sounds like, well, beef eating.

But enough of that. CSR has always been always a good investment for companies that have to build up goodwill within a certain context. But that should not be the goal of CSR.

Those who involve themselves in CSR projects with the sole intention of improving the bottom line are bound to fail. It’s in many ways like ordinary individual charity. Those who give get a tremendous sense of self satisfaction over those who keep it all to themselves and that eventually creates the great vibes that makes a charitable person who can control his instincts succeed more.

I have had experience with companies that do CSR because it can be fitted in with their main line of business. Such as Dialog, which gives tips on cultivation to farmers over their mobiles.

But if you do not want your CSR to have a bad rap, you should aim for genuine public service, and Dialog does that too with its Govi Setha.

Winning with media. The top success secrets …

It’s not about creating tons and tons of media material — in newspapers, in blogs, or in visual platforms. You need to get your audiences to savor the experience you want to share.

Sometimes, it is about putting the entire essence of your story up front in one campaign. At other times, you take it slow — an article here, a press event there, but it all adds up.

Our team has people who are friends to clients — and fall between the descriptions of copywriter, and consultant. They do a variety of work. From putting up events — doing newspaper campaigns, to the entire gamut of creative marketing.  Whichever is your idea .. we have  the resources. Sometimes, we generate the ideas for you.

Since we began, we  have built strong relationships with clients and they have come to rely on us now as regular consultants. We have a manageable client base, so that we can do the nitty-gritty, but also do the big picture consultancies.

You can’t face tough times without a head-on strategy

With their protective gear in cricket matches our heroes look like gladiators.

But with or without protective gear, a real competitive game of cricket is like being fed to the lions these days.

They give no quarter. The fast bowling is as if it wants to tear into your guts. Every rule is broken, at least to the best of a player’s ability to do the dirty — without being called out by the umpires.

Most of us have been in matches of this sort. Or at least seen them.

When you think you are cruising, a volley of lightning bolts are flung in your direction. If willow meets leather, the slip cordon is there to pounce before you hear a ‘crack’ sound.

Companies doing business — new ones, or SMEs in Sri Lanka feel the same way too.

Your Business Should Thrive, But You’re Having Too Many Bureaucratic and Public Relations Hurdles?

Why Is that?

It doesn’t need to be like that…

We’ve helped hundreds of businesses create quick growth with simple, systematic public relations and procedural process streamlining, that maximizes revenue for new and existing customers.

And now we’re ready to help you.

How We Grow Your Business With Lead Generation

🚣‍♀️ We help leverage niche businesses that need to go past the bureaucratic and institutional humps

The architect who let the light into Sri Lanka

Galle Heritage Villa: Happy tranquility in Galle Fort (Photo by Rajpal Abeynayake)

Geoffrey Bawa’s ‘tropical modernism’ sweeps the island’s hotel sector

This is Rajpal Abeynayake’s article that appeared in the NIkkei Asian Review.

You can read the full article here

RAJPAL ABEYNAYAKE, Contributing writer July 15, 2018 19:46 JST
Recommended byARTS

COLOMBO — Geoffrey Bawa singlehandedly made Sri Lanka a country for buildings that live and breathe.

The father of “tropical modernism” — a school of architecture that can only be fully understood by seeing the maestro’s buildings — died in 2003, aged 83. By then, he had bequeathed to Sri Lanka a design legacy that has been widely recognized as the island state’s hottest architectural genre.

The beauty and tropical romance of the Bawa style has become the standard for many architects and designers in Sri Lanka — most notably in the construction of the boutique hotels that are popping up around the island to cater for its burgeoning tourist trade.

Bawa’s architectural vocabulary and palette of materials have become so accepted, according to the British architect and critic David Robson, an authority on his work, that Sri Lankans have forgotten just how radical they were when he started work in the country in 1957, at the age of 38.

But stepping into Bawa’s shoes is a tall order, not just because he was 2.13 meters (7 feet) tall. Seen in context, complete with decor, the tropical simplicity and sensuousness of his designs have a way of surprising and astonishing visitors.